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Northwoods Women's Entrepreneur Series - Register Today!

Northwoods Women's Entrepreneur Series - Register Today!

Tuesday , Sep 14, 2021

Be inspired and learn real tips to start or grow your business!


Join us for an inspirational series of one-hour virtual Meet Ups to learn from four leading global, national, state and Northwood’s CEO’s about how they founded, developed or are leading thriving global, national, and state private and non-profit businesses. Hear from them and ask your questions! 

Register Today!


Date: Thursday, September 16, 2021 

Speaker: Junea Rocha, Frozen Foods/Brazi Bites Co-Founder. ABC’s Shark Tank entrepreneur. Forbes contributor.

Topic: The Keys to New Business Success: Hard Work, Tenacity, A Support Network & Why Sometimes, Knowing Less is Good for Business

Time: 12 Noon to 1 pm (central)


This food entrepreneur became an overnight success after appearing on ABC’s Shark Tank!  The company was born in the kitchen of husband-and-wife duo Junea Rocha and Cameron MacMullin in 2010 to bring Latin-inspired Brazilian cheese bread to the US market.

In a few short years, they grew into a nationally distributed brand with a nearly unprecedented following after appearing on ABC’s Shark Tank, and being included twice in Inc. 5000 list of “America’s Fastest-Growing Private Companies.” Read more here:  https://brazibites.com/our-story/

CLICK HERE to register



Date: Tuesday, October 5, 2021

Speaker: Wendy K. Baumann, President/Chief Visionary Officer - Wisconsin Women’s Business Initiative Corporation (WWBIC)

Topic: Putting Dreams to Work: Women in Business Making an Impact 

Time: 12 Noon to 1 pm (central)


In her 27th year at the helm of WWBIC, Wendy is an internationally recognized leader in microenterprise, small business development, financial capability, and social enterprise.  In her long and rich career, Wendy has focused on advancing opportunities for women, people of color, lower-wealth individuals, and Veterans and Military-Connected families.  She has pioneered business incubation, capital access programming, financial and business educational programming, and financial capability initiatives in Wisconsin and advanced many through national channels.  

With her leadership and vision, WWBIC has grown from a $200,000 budget with two staff to a $9 million organization with over 70 staff and seven regional offices. Over 33 years of impact, WWBIC has directly lent over $82 million in micro and small business loans with a current loan portfolio of $23.5 million and 564 active borrowers. 

Wendy began her Bachelors at George Washington University and holds a Bachelors of Arts Degree in Psychology and Sociology and a Master’s Degree in Exceptional Education from the University of Wisconsin-Milwaukee.  She has two adult daughters and two adult sons and is a Grand MaMa to Madelyn and Taylor.

Read more here:  https://www.wwbic.com/

CLICK HERE to register



Date: Tuesday, October 19, 2021

Speaker: Marsha McVicker, Founder/CEO of LYLA (formerly Errand Solutions)

Topic: Starting a Business You Love Right Where You Live

Time: 12 Noon to 1 pm (central)


A driven, innovative, and empathetic leader, CEO Marsha McVicker founded LYLA (formerly known as Errand Solutions) during her MBA program at the University of Wisconsin-Madison. At the heart of LYLA is the knowledge that humans need a “village”—and as a result, Marsha has spent over 20 years studying human needs and behaviors and using that insight to help businesses engage with their employees and increase satisfaction, retention, and ROI. 

Marsha strongly believes in tapping into the resources of people across our communities, not just the big city centers. She has been featured on MSNBC, MSN Business on Main, NPR’s “Future of Success” series, and has presented at Crain’s Business Forum, the Women’s Business Development Center, University of Chicago, UW-Madison, and the Kellogg School of Management at Northwestern University. She also received a second MBA from the Entrepreneurial Masters Program at MIT.

Personally, Marsha has spent 7 years as an advisor to the local team at FEJ, a Haitian foundation led and operated by Haitian community members that aims to build sustainable communities through micro-economic development, assistance for women business owners, and family resources.

Discover more about Marsha and LYLA here: www.helpmelyla.com

CLICK HERE to register



Date: Wednesday, November 10, 2021

Speaker: Melissa “Missy” Hughes, Secretary and Chief Executive Officer, Wisconsin Economic Development Corporation (WEDC)

Topic: Wisconsin Tools, Resources & Funding to Achieve Your Success!

Time: 12 Noon to 1 pm (central)


Melissa “Missy” Hughes is Secretary and CEO of WEDC, Wisconsin’s lead economic development organization.

Before joining WEDC in October 2019, she was general counsel and chief mission officer at Organic Valley.

Her previous positions include associate attorney at the firm of Holland & Hart, where she practiced in the areas of natural resources, construction litigation and corporate business transactions.

She served on the boards of the Environmental Working Group and the Organic Trade Association, where she was a three-term board president. The U.S. Secretary of Agriculture appointed Hughes to the USDA Advisory Committee on Agriculture and Biotechnology in the 21st Century.

Hughes received her bachelor of arts in political science from Georgetown University and juris doctor degree from the University of Wyoming College of Law. Read more about the WEDC here:  https://wedc.org/

CLICK HERE to register

CLICK HERE to download pdf


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Grant Updates

Read on to view the latest grant program announcements, application information and more.

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Northwoods Women's Entrepreneur Series Features ABC’s Shark Tank Entrepreneur Among Speakers

The Vilas County Economic Development Corporation (VCEDC) today announced its Northwoods Women Entrepreneur Series featuring four internationally and nationally-recognized women CEOs including Junea Rocha, Wendy Baumann, Marsha McVicker, and Melissa “Missy” Hughes.

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VCEDC Broadband Professional Volunteer, Jonathan Sharp Featured in Milwaukee Journal

VCEDC Broadband Professional Volunteer, Jonathan Sharp, featured on the front page of the Milwaukee Journal Sentinel.

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Board of Directors Meeting 8/13/21

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Friday, August 13, 2021 at 9:00 AM (Central Time)

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Main Street Bounceback Grants

Businesses and nonprofits considering moving into a vacant Wisconsin commercial space may be eligible for a $10,000 Wisconsin Tomorrow – Main Street Bounceback Grant

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Random List of Available Free WiFi

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Starlink Public Beta in Vilas County

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Vilas County Economic Development Corporation Launches Vilas County Broadband Survey

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Interview on Wisconsin Public Radio

VCEDC Board Chairman Jim Tuckwell interviewed on Wisconsin Public Radio’s Morning Show with Kate Archer Kent on May 6, 2021 to discuss the economic impact in the Northwoods from the Knowles-Nelson Stewardship Fund.

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Newswatch 12 Interview

Since the first quarter of 2020, the remote work trend and expectations have changed and many employers weren't prepared to have their workforce function from home.

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Understanding Broadband

Broadband. This is the most crucial aspect of remote working.

For many jobs, productivity and progress are directly tied to the availability and reliability of broadband.

The ability to access broadband is the most important part of a remote workers “commute.”

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Taxation of Remote Workers

Taxation of Remote Workers. Learn what you need to know as your prepare your taxes.

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Some People Are Considering Trading City Life For Rural Wisconsin Due To COVID-19 Pandemic

Remote Work Is Allowing Some To Consider More Rural Lifestyle

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VCEDC Hosts Virtual Event "Re-Writing the Rural Narrative"

The Lakeland Times Sept 22, 2020 At 6 p.m. on Wednesday, Sept. 23, the Vilas County Economic Development Corporation is hosting presenter Ben Winchester for the virtual event, “Re-Writing the Rural Narrative: The ‘Brain-Gain’ of Rural America.”

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Vilas County Proves Rural Development

Vilas County Proves Rural Development News Watch 12 September 21, 2020

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As the pandemic grinds on, the Northwoods beckons many seeking solitude, natural social distancing

As the pandemic grinds on, the Northwoods beckons many seeking solitude, natural social distancing

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With Broadband Comes Growth

With Broadband Comes Growth: Digital Infrastructure Spurs Company in Vilas Co.

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Re-Writing the Rural Narrative

Vilas County Economic Development Corporation Presents

Nationally-Recognized Rural Sociologist Ben Winchester

“Re-Writing the Rural Narrative” – The Brain Gain of Rural America

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Brains and Brew Coffee and Conversation a Success!

Inaugural Brains & Brew coffee and conversation on March 11th a success!

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VCEDC Recognized by Dick Leinenkugal at Greater Northwoods Business Event

So inspired to attend the Greater Northwoods business speaker’s forum on December 18th featuring Dick Leinenkugel, President and Chief Beer Merchant for the Jacob Leinenkugel Brewing Company.

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Announcing Our New Executive Director

Kathy Schmitz will be replacing Bob Egan who will retire at the end of December after seven years of dedicated leadership and service.

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Eagle River Site Earns Certified In Wisconsin Designation

Governor Scott Walker announced that a 21-acre parcel of land in Eagle River has been designated as a Certified In Wisconsin® development-ready site, a move aimed at attracting corporate development projects to the city.

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See All

Want to learn why Vilas County is one of the best places to live, work, and play?

We can email you a PDF highlighting many of the wonderful aspects of our area.

Download this 8-page PDF article here: