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/ Business of the Month / Coontail

Business of the Month: May 2020


Congratulations to:


(Coontail, Coontail Market, Coontail Adventures)

Owners:  Steve & Lisa Coon

5466 Park St, Boulder Junction, WI 54512

Phone: (888) 874-0885

Steve and Lisa Coon have turned their passion for the outdoors into a successful business and yet, feel their true success comes from being integrated into the community, a community they feel is like family. Since the opening of the gas station/convenience store in 1991 they have grown into a sporting goods store, clothing store, grocery store, rental outfitter and bike service/repair shop.

“These two are always looking at the needs of the community and consumer when making decisions regarding the growth of their businesses,” said Theresa Smith, Executive Director Boulder Junction Chamber of Commerce. "Steve has been instrumental in the broadband project that will offer high speed affordable internet to every home and business in the township of Boulder Junction. The Coons are supporters of local events and are always willing to give their time and resources to fundraising efforts for organizations as well as community members in need," she said. 

According to co-owner Lisa Coon, working in Vilas County is “like being part of a big family.  We both love working with customers and living in the community.  We look at our customers more like family. And, we truly enjoy working with our employees, we are blessed to have a great staff.”

Although co-owner Steve is a native of the Northwoods, Lisa and Steve spent many years living in the US Virgin Islands. According to Lisa, the Northwoods drew them back. “We love the outdoors and the ability to be outside year-round, you can bike, kayak, snowshoe - there is always something to do.  I don’t think there is a more beautiful place to live.”

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Want to learn why Vilas County is one of the best places to live, work, and play?

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